People spend, on average, 3.3 hours a day engaging with digital media on their smartphones. Because of this shift in consumer behavior, it’s no longer enough to have a website that only works from a desktop computer. A responsive web design automatically adjusts for different-sized screens and view ports.
With a responsive website, someone can browse the website from any device and it will still look and function perfectly. access websites from a variety of different devices with screens ranging from a few inches all the way up to 27″ or more and expectations have changed.
Consumers expect the website they’re visiting to know that they’re using a tablet vs. a PC. They expect the site to adjust to them. PRO WEBDESIGNER will allow you to eliminate ineffective advertising strategies and to quickly identify new marketing strategies that have the potential to help you cost-effectively grow your business.
You’ll also see opportunities to get more output from strategies you already have like your website.
Reasons to have a Responsive Web Design
With the staggering growth of mobile devices like smartphones and tablets, and the use of mobile devices, through games, apps, social media and websites, it is now essential that your business website be mobile. and user-friendly, so that your customers and prospects can easily navigate and find information, whatever type of device (phone, tablet, desktop, etc.) they are using.
The reasons why your business should have a Responsive Website:
Mobile use is on the rise:
There are currently more mobile devices on earth than there are people. And every month, mobile phone use continues to grow, so every month more prospects and customers will view your website from a mobile device. If their experience of viewing and interacting with your site is poor, they will likely have a poor image of your brand, and they will also be more likely to visit a competitor’s site.
Purchases on mobile devices are growing steadily
Shopping online is easier than hopping in your car and driving to the store, and it’s even easier if you can do it in your favorite chair while watching TV. More and more consumers regularly use their smartphones to shop online. If your products and services aren’t easy to see from a phone, you’re missing out on an opportunity.
Social media increases mobile visitors
Over 55% of social media consumption now occurs on mobile devices, so sharing links from social media sites like Facebook, YouTube, Twitter or Google Plus to your website will lead to even more traffic and views of your website from mobile devices. So if you have a social marketing strategy and want to optimize social sharing of content, be responsive.
A responsive website improves SEO rankings
Responsive development is Google’s recommended approach to mobile website design. According to Google, responsive websites will perform better in search rankings because they offer a better user experience than sites that are not mobile. Also, Google likes responsive sites to use single URLs versus different URLs for separate mobile versions of websites.
Mobile phones now have their own Google search algorithm, so just because your site ranks high on a desktop search doesn’t mean it will continue to rank well for people who search the same way on their phone.
Responsive websites adapt to the sizes of multiple devices
Don’t just think of today with smartphones and tablets. Think about tomorrow with smartwatches, and Google Glass, and all the new devices that will appear for viewing on the Internet. Responsive web design and development will work for them, too.
A site is easier to manage and increases the ROI
There are currently many organisations and businesses that actually have two websites: 1 – their main site and 2 – a second mobile version of their site. This was quite common practice before responsive design development became the preferred method, it meant multiple versions to manage and update and inefficiency!
With a responsive site, your site will adapt to every device, providing the layout and content that best meets user needs. It also means that your business will only have one site to manage, which means you will only have to update content once, regardless of how different people consume your content.
It also means lower web content management costs and higher ROI!
Responsive sites provide a better user experience
There are many business reasons for implementing a responsive website, but all of them connect with the goal of providing a better user experience for your audience. A responsive website means more pinching and zooming, and more side scrolling, to see an entire site that doesn’t fit on a mobile screen.
And a better user experience reduces bounce rates, increases website conversions, and improves brand perception.
User experience to the toilet
According to a British study, nearly one in two users uses their mobile phone while in the toilet. It is certainly crude and can also be an indicator of the fall of mankind, but true! And if people are going to browse your site in the bathroom, you can at least provide them with a positive user experience.